The coastal village of Illovo Beach lies on the southern bank of the Illovo River.
The river, from which the town takes its name, was called iLovo by the Zulu people living in the area. This name stems from their name of mlovo for the trees on the banks of the river.
The village has both residential properties as well as various tourist accommodation including a caravan park.
There is a large plant nursery in the area. It is a popular destination for residents of Durban who want to escape the city for a while. Tasty meals and cake are served on a deck over the restaurant.